Corporate Collaboration: Marketing Project(9 Weeks)
Instagram
Organic Growth Project
K-Beauty Channel Management
& Brand Collaborations
1. Corporate Collaboration: Marketing Project
(9 Weeks)
OVERVIEW
- SuperBin: A Korean eco-tech company that rewards users with cash for depositing bottles and cans into its AI robot, “Nephron”.
- Led the marketing team for a collaboration project with SuperBin in the competition.
KEY HIGHLIGHTS (Online Marketing)
- 142%↑— Total Video Views Growth(7K➔17K)
- 163%↑— Non-Follower Reach
- Bronze Prize — Competition Winner
Improved content performance, driving 17K views across 4 new videos in two weeks compared to the previous 7K views from existing content.
EXISTING LIMITATIONS (Before Our Solution)
- Niche Audience Reach: Marketing was restricted to eco/education-focused audiences, failing to reach the general public who were unfamiliar with SuperBin.
- Low App Awareness (Data-Backed): 58.6% of Nephron users were non-members (vs. 41.4% members). Users used the machines to earn points, but didn’t download the app to cash them out.
- Low Usage in Busy Areas: Machine usage was low in several high-traffic areas, missing the opportunity to engage potential new users.
OBJECTIVES
Expand Brand Awareness: Boost brand recognition among non-users and the general public.
Drive App Registrations: Convert non-member and new users into registered app members for long-term active use.
SOLUTIONS & STRATEGY
- Online (Awareness Stage): Implemented “FUN Marketing” campaigns targeting potential new users to maximize brand exposure and reach non-users.
- Offline (Conversion Stage): Operated interactive booths in inactive regions to engage local visitors, boosting brand awareness and app sign-ups.
KEY RESULTS
Online Performance (2-Week Impact)
+142% View Growth: Reached 17K total views across 4 new videos. (from 7K views on 4 existing videos).
+163.2% Non-Follower Reach: Boosted non-follower reach from an average of 1,986 to 5,227 account reach.
Offline Activation (2-Day Booth)
- 68 New App Sign-ups: Engaged 223 total booth visitors through machine demos, events, and user surveys, converting 68 into new registered members.
CAMPAIGN IN ACTION
2. Instagram Organic Growth Project
Built a personal channel as a case study to test engagement tactics, trend-based content, and organic growth strategies.
- 156.2K — Reel views
- 92 — new followers
- 70.1% — non-followers reach
July 6 – August 4, 2026
OBJECTIVES
- Understand Algorithm Mechanics: Analyze content performance factors to drive organic reach and engagement.
- Trendy Content Creation: Plan and test short-form video strategies to gain hands-on experience.
STEP BY STEP
1. Trend & Algorithm Analysis
: Analyzed Instagram algorithm patterns and the latest Reels trends.
2. Content Creation & Production
: Produced and uploaded Reels using Edits, referencing trending video structures while adding my own unique perspective.
3. Engagement & Data Analysis
: Engaged with viewers through comments and DMs, and analyzed content performance data to optimize future strategies.
POST SAMPLES
REEL SAMPLES
3. K-Beauty Channel Management
& Brand Collaborations
KEY RESPONSIBILITIES
Content Strategy & Creation: Designed product review content tailored for beauty consumers.
Brand Collaborations: Partnered with Korean cosmetics brands to promote products and boost brand awareness.
Trend Analysis: Monitored social media and beauty trends to apply relevant hashtags, audio, and formats.
SPONSORED & COLLABORATED BRANDS
POST SAMPLES
